Join AFA University’s Sales Training School from November 9-10, 2026, for a day-and-a-half program designed to help current and aspiring sales professionals improve communication, identify opportunities, and close with confidence. Led by experienced industry professionals, this immersive course covers prospecting, relationship building, overcoming objections, negotiation, and closing techniques to help drive sales success in the fence and gate industry.
WHAT TO EXPECT
The American Fence Association Sales Training School is a 1.5-day immersive program covering the fundamentals of the sales process, including identifying opportunities, communicating effectively, overcoming objections, and closing with confidence.
WHO SHOULD ATTEND
Sales professionals in the fence and gate industry
Contractors who want to strengthen their sales skills
New employees entering sales roles
WHATS INCLUDED IN THE COST
Multi-day training with expert instruction
Printed training manual and course materials
Daily breakfast, lunch, and dinner
Hotel accommodations for two nights (single occupancy)
AGENDA (SUBJECT TO CHANGE)
Sunday, November 8, 2026
Student Arrivals
3:00 PM – 5:00 PM | Registration
6:00 PM | Welcome Dinner
Monday, November 9, 2026
6:30 AM | Breakfast Available in the Lobby
8:00 AM – 5:00 PM | Classroom Instruction (lunch included)
5:30 PM – 6:30 PM | Dinner
Tuesday, November 10, 2026
8:00 AM – 12:00 PM | Classroom Instruction
Departures
SCHOLARSHIPS AVAILABLE!
The AFA Education Foundation and Chapters are offering scholarships for all schools at AFA University. Applications must be submitted for consideration by October 1, 2026. Submit your application here AFA University Scholarship Application (you must be registered for a school at AFA U to submit).
GROUP DISCOUNT AVAILABLE
Send three or more employees from your company to any combination of schools at AFA U and receive a 10% discount on tuition. This discount will be applied automatically once you register three individuals under one account, but if you experience any issues, please reach out at info@americanfenceassociation.com.
ARE YOU INTERESTED IN SPONSORING THIS EVENT?
Reach out to sales@americanfenceassociation.com for more information.
3751 Main St, Suite 600 #373The Colony, TX 75056
Phone: (800) 822-4342
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